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What If Your Book Doesn’t Need More Visibility?

What If Your Book Doesn’t Need More Visibility?

Published on: 09/10/2026

Struggling to get results from your book marketing? The problem may not be visibility — it's relevance. Learn why narrowing your message and audience creates more speaking, sales, and media opportunities than posting more ever will.

book marketingmindset shift
Why More Marketing Isn’t the Answer

Why More Marketing Isn’t the Answer

Published on: 08/20/2026

Doing more marketing isn't the answer. Learn why nonfiction authors need a clear destination — not more tactics — to build real book marketing momentum.

book marketingauthor marketingmindset shift
The Biggest Book Marketing Problem Might Not Be Your Marketing

The Biggest Book Marketing Problem Might Not Be Your Marketing

Published on: 07/02/2026

Most authors don't fail at book marketing because of strategy—they fail because of the stories they tell themselves. Discover how thoughts, not facts, sabotage author visibility and bulk book opportunities.

book marketingauthor marketingmindset shift
Why Nonfiction Authors Struggle to Sell Books (And What to Do Instead)

Why Nonfiction Authors Struggle to Sell Books (And What to Do Instead)

Published on: 06/05/2026

Most nonfiction authors are marketing to the wrong person. Learn how strategic partnerships and built-in distribution can transform your book into a scalable tool.

book marketingauthor marketingthought leadership

Susan Friedmann

Author Marketing Mentor

Susan Friedmann, CSP, is a trailblazer in the world of nonfiction book and author marketing coaching and training. With over 30 years of experience, she’s on a mission to help you stand out from the crowd. Say goodbye to blending in — Susan injects life into your book marketing game.

Tap into Susan’s expertise with a complimentary 20-minute brainstorming session