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Your Family and Friends Aren’t Your Book Marketing Plan

Your Family and Friends Aren’t Your Book Marketing Plan

Published on: 10/29/2026

Why family and friends may never read your book, and how nonfiction authors can focus their book marketing on the readers, organizations, and partners who truly need their expertise.

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Why Some Books Get Talked About and Others Don’t

Why Some Books Get Talked About and Others Don’t

Published on: 10/01/2026

Learn how to write a book readers naturally recommend. Susan Friedmann shares word-of-mouth strategies to make your nonfiction book easier to remember, explain, and recommend.

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What If Your Book Doesn’t Need More Visibility?

What If Your Book Doesn’t Need More Visibility?

Published on: 09/10/2026

Struggling to get results from your book marketing? The problem may not be visibility — it's relevance. Learn why narrowing your message and audience creates more speaking, sales, and media opportunities than posting more ever will.

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Why More Marketing Isn’t the Answer

Why More Marketing Isn’t the Answer

Published on: 08/20/2026

Doing more marketing isn't the answer. Learn why nonfiction authors need a clear destination — not more tactics — to build real book marketing momentum.

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Susan Friedmann

Author Marketing Mentor

Susan Friedmann, CSP, is a trailblazer in the world of nonfiction book and author marketing coaching and training. With over 30 years of experience, she’s on a mission to help you stand out from the crowd. Say goodbye to blending in — Susan injects life into your book marketing game.

Tap into Susan’s expertise with a complimentary 20-minute brainstorming session